Overview
Course Description
This course focuses on the strategic identification, research, and cultivation of potential business
prospects on a global scale with hands-on practical sessions. It introduces specialized tools and
data-mining techniques used to gather high-quality leads that fuel the sales funnel. Students will
learn how to build a sustainable and high-demand freelancing career by providing the essential
growth and data management support that every modern business requires.
Key Highlights:
- Lead generation fundamentals: B2B, B2C strategies & sales funnel mastery
- Lead generation fundamentals: B2B, B2C strategies & sales funnel mastery
- Facebook & Instagram lead ads: targeting, pixel setup & campaign optimization
- Email marketing & automation: cold emailing, drip campaigns & list building
- Lead magnets & content marketing: ebooks, webinars & free resources strategy
- Google Ads & PPC for lead generation: search ads & conversion tracking
- Data scraping & prospecting tools: LinkedIn scrapers, email finders & verification